CreeplessUse casesSEO agencies
Stop free work at seo agencies.
Creepless for SEO
SEO clients see every ranking dip as a reason for “just one more” audit or article. Creepless checks every request against what the client pays for, so included work goes ahead and extra work becomes a quote they approve first.
Where the hours go
Common scope creep in SEO work.
Typical setup: Monthly SEO retainer: a set number of articles, technical fixes and a ranking report.
Full site audits requested on short notice
Developer-level fixes the retainer only meant to recommend
Keyword research for new products or markets
Example scope rules
Write the line down once.
| Included in the plan | Quoted as extra |
|---|---|
| 4 articles a month | Full technical audits |
| Monthly ranking report | New market or language research |
| On-page fixes to existing pages | Link building campaigns |
How requests get checked
Three requests. Three calls.
“Can you optimise the title tags on our services pages?”
IncludedOn-page fixes to existing pages are included.
“We need a full audit before our migration.”
ExtraFull technical audits are excluded, so it becomes a quote.
“Can you look at why we dropped for one keyword?”
Needs reviewCould be part of reporting or a separate investigation. Your call.
Questions
Scope creep in SEO, answered.
How do SEO agencies define scope in a retainer?
By deliverables, not effort: a number of articles, specific technical tasks and a report each month. Requests outside those deliverables are quoted separately.
Are site audits usually included in an SEO retainer?
A light monthly health check often is. A full technical audit, especially before a migration, is usually a separate project with its own price.
Other teams using Creepless: Web design agencies, Digital marketing agencies, Social media agencies, Branding and design studios, Video production agencies, Web and app development agencies, Freelancers.